Monday, February 8, 2010

super bowl commericals

Ad #1
Company: Doritos
Target Audience: Men aged 19-29
Persuasive Method: Humor
Slogan: "Snack strong"
It was effective because it showed that Doritos are worth faking your own death for

Ad #2
Company: Snickers
Target Audience Men aged 19-29
Persuasive Method: Humor
Slogan: "your not you when your hungry"
It was effective because it shows the player as a old lady but once he eats a snickers he turns back into himself.

Ad #3
Company: Coca-cola
Target Audience: Teens
Persuasive Method: Humor
Slogan: "Open Happiness"
It was effective because it shows a sad old man who has lost everything, but then he gets a coke and is included by other people and becomes happy.

Ad #4
Company: Careerbuilder.com
Target Audience: adults that are unhappy at their jobs
Persuasive Method: Humor
Slogan: "Expose yourself to something better, Careerbuilder, Get building"
It was effective because it showed a man who hates his job because everyone in his office wears underwear to work everyday

Ad #5
Company: Intel
Target Audience: Adults who want to buy a new computer
Persuasive Method: humor
Slogan: "the new chips are the best thing Intel has ever made"
It is effective because the man is saying how much better the new processors are and that they are better then a robot that is standing behind him.

Homework: Jake Bakes Cake

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